My name’s Melvin, a kid who grew up in the French countryside, spending his entire youth dreaming of big cities, neon lights, endless nights... And then I blew out my 18th candle. One ticket, two suitcases: Canada, here I come.
My name’s Melvin, a kid who grew up in the French countryside, spending his entire youth dreaming of big cities, neon lights, endless nights... And then I blew out my 18th candle. One ticket, two suitcases: Canada, here I come.
My name’s Melvin, a kid who grew up in the French countryside, spending his entire youth dreaming of big cities, neon lights, endless nights... And then I blew out my 18th candle. One ticket, two suitcases: Canada, here I come.
Landing in Montreal for the first time, I had no idea I was about to live the five best years of my student life. First during a Bachelor’s in Communication and Media, then a Master’s in Marketing Management at HEC Montréal. Between friends, university, and travels, I was finally living the life I had always pictured. But somehow… something was missing.
Landing in Montreal for the first time, I had no idea I was about to live the five best years of my student life. First during a Bachelor’s in Communication and Media, then a Master’s in Marketing Management at HEC Montréal. Between friends, university, and travels, I was finally living the life I had always pictured. But somehow… something was missing.
Landing in Montreal for the first time, I had no idea I was about to live the five best years of my student life. First during a Bachelor’s in Communication and Media, then a Master’s in Marketing Management at HEC Montréal. Between friends, university, and travels, I was finally living the life I had always pictured. But somehow… something was missing.
Music and entertainment had always been part of my DNA: years of drumming, of dancing hip-hop, modern jazz… all the things that no longer fit into my daily life, especially while sharing a house with ten roommates (yes, ten. Luckily we had five bathrooms).
Music and entertainment had always been part of my DNA: years of drumming, of dancing hip-hop, modern jazz… all the things that no longer fit into my daily life, especially while sharing a house with ten roommates (yes, ten. Luckily we had five bathrooms).
Music and entertainment had always been part of my DNA: years of drumming, of dancing hip-hop, modern jazz… all the things that no longer fit into my daily life, especially while sharing a house with ten roommates (yes, ten. Luckily we had five bathrooms).
That’s when electronic music walked into my life. I found a group of friends, each with their own skills, and just like that, we started throwing parties all around the city. Even back then, I always had a camera in my hand. Shooting content everywhere from abandoned warehouses to clubs where we made people dance until dawn. I learned a lot. But still… it wasn’t enough.
That’s when electronic music walked into my life. I found a group of friends, each with their own skills, and just like that, we started throwing parties all around the city. Even back then, I always had a camera in my hand. Shooting content everywhere from abandoned warehouses to clubs where we made people dance until dawn. I learned a lot. But still… it wasn’t enough.
That’s when electronic music walked into my life. I found a group of friends, each with their own skills, and just like that, we started throwing parties all around the city. Even back then, I always had a camera in my hand. Shooting content everywhere from abandoned warehouses to clubs where we made people dance until dawn. I learned a lot. But still… it wasn’t enough.
So when my university mentor told me I could write my Master’s thesis about anything, I looked him straight in the eyes and said: “I’m going to Ukraine.”
So when my university mentor told me I could write my Master’s thesis about anything, I looked him straight in the eyes and said: “I’m going to Ukraine.”
So when my university mentor told me I could write my Master’s thesis about anything, I looked him straight in the eyes and said: “I’m going to Ukraine.”
Instant regret from most of my teachers. Ukraine isn’t exactly the sexiest destination on a student brochure. But damn, what an experience. The best of my life, without a doubt.
Instant regret from most of my teachers. Ukraine isn’t exactly the sexiest destination on a student brochure. But damn, what an experience. The best of my life, without a doubt.
Instant regret from most of my teachers. Ukraine isn’t exactly the sexiest destination on a student brochure. But damn, what an experience. The best of my life, without a doubt.
You’re probably wondering why I crossed Europe to spend months in a place nobody talked about. The answer is simple: I was fascinated by one thing. In some parts of the world, people don’t party for hedonism. They party for freedom.
You’re probably wondering why I crossed Europe to spend months in a place nobody talked about. The answer is simple: I was fascinated by one thing. In some parts of the world, people don’t party for hedonism. They party for freedom.
You’re probably wondering why I crossed Europe to spend months in a place nobody talked about. The answer is simple: I was fascinated by one thing. In some parts of the world, people don’t party for hedonism. They party for freedom.
It was 2019, only six years after Ukraine was invaded by its neighbor, triggering what we know as the Maidan Revolution. People fought an oppressive government by day… and raved by night, as catharsis. That’s how the Ukrainian rave scene was born.
It was 2019, only six years after Ukraine was invaded by its neighbor, triggering what we know as the Maidan Revolution. People fought an oppressive government by day… and raved by night, as catharsis. That’s how the Ukrainian rave scene was born.
It was 2019, only six years after Ukraine was invaded by its neighbor, triggering what we know as the Maidan Revolution. People fought an oppressive government by day… and raved by night, as catharsis. That’s how the Ukrainian rave scene was born.
For half a year, I met the people who built this movement from the ground up: promoters, artists, ravers… Hours of interviews that reshaped my vision of life. Countless nights in the outskirts of Kyiv, documenting raves with my camera. And eventually, the highest grade on my final thesis: “Anthropological Research on Ukrainian Rave Culture in a Post-War Context.” Thank you, Ukraine, you have my heart forever.
For half a year, I met the people who built this movement from the ground up: promoters, artists, ravers… Hours of interviews that reshaped my vision of life. Countless nights in the outskirts of Kyiv, documenting raves with my camera. And eventually, the highest grade on my final thesis: “Anthropological Research on Ukrainian Rave Culture in a Post-War Context.” Thank you, Ukraine, you have my heart forever.
For half a year, I met the people who built this movement from the ground up: promoters, artists, ravers… Hours of interviews that reshaped my vision of life. Countless nights in the outskirts of Kyiv, documenting raves with my camera. And eventually, the highest grade on my final thesis: “Anthropological Research on Ukrainian Rave Culture in a Post-War Context.” Thank you, Ukraine, you have my heart forever.
This is where my student chapter came to an end. Time to cross the Atlantic the other way and return to Europe. Somehow, I ended up in Spain. One small detail: the entire world was frozen by a pandemic, leaving me stuck at home, processing the last few years and focusing on music.
This is where my student chapter came to an end. Time to cross the Atlantic the other way and return to Europe. Somehow, I ended up in Spain. One small detail: the entire world was frozen by a pandemic, leaving me stuck at home, processing the last few years and focusing on music.
This is where my student chapter came to an end. Time to cross the Atlantic the other way and return to Europe. Somehow, I ended up in Spain. One small detail: the entire world was frozen by a pandemic, leaving me stuck at home, processing the last few years and focusing on music.
Until one day. That day.
Until one day. That day.
I got a phone call: “Hey Melvin, I’ve seen your work, looks really good. I’m based in Ibiza and everyone’s bored here. If you want, take the next ferry and join us. We could shoot a music video for your next track.”
I got a phone call: “Hey Melvin, I’ve seen your work, looks really good. I’m based in Ibiza and everyone’s bored here. If you want, take the next ferry and join us. We could shoot a music video for your next track.”
I got a phone call: “Hey Melvin, I’ve seen your work, looks really good. I’m based in Ibiza and everyone’s bored here. If you want, take the next ferry and join us. We could shoot a music video for your next track.”
I might be romanticizing it a bit… but that’s pretty much how I landed on the island I had dreamed about ever since my first visit ten years earlier.
I might be romanticizing it a bit… but that’s pretty much how I landed on the island I had dreamed about ever since my first visit ten years earlier.
I might be romanticizing it a bit… but that’s pretty much how I landed on the island I had dreamed about ever since my first visit ten years earlier.
Even funnier: just one year later, I stepped inside Hï Ibiza, the place where everything would truly begin. As a content creator first, then as a social media manager, I had the chance to work with some of the best creatives in the industry, surrounded by a team shaping the future of club culture worldwide. Through Hï, Ushuaïa, and [UNVRS] at The Night League, I observed, I learned, I grew.
Even funnier: just one year later, I stepped inside Hï Ibiza, the place where everything would truly begin. As a content creator first, then as a social media manager, I had the chance to work with some of the best creatives in the industry, surrounded by a team shaping the future of club culture worldwide. Through Hï, Ushuaïa, and [UNVRS] at The Night League, I observed, I learned, I grew.
Even funnier: just one year later, I stepped inside Hï Ibiza, the place where everything would truly begin. As a content creator first, then as a social media manager, I had the chance to work with some of the best creatives in the industry, surrounded by a team shaping the future of club culture worldwide. Through Hï, Ushuaïa, and [UNVRS] at The Night League, I observed, I learned, I grew.
I discovered that in a world where content never stops, moments - the ones that tell a story - make the difference. And that in a world driven by social media, professional UGC shot on an iPhone is what people engage the most with.
I discovered that in a world where content never stops, moments - the ones that tell a story - make the difference. And that in a world driven by social media, professional UGC shot on an iPhone is what people engage the most with.
I discovered that in a world where content never stops, moments - the ones that tell a story - make the difference. And that in a world driven by social media, professional UGC shot on an iPhone is what people engage the most with.
Those endless nights, those too-short mornings, those thousands of laughs and hundreds of unforgettable moments: they all led me here, to this new chapter. To you, reading this not-so-short résumé of my life.
Those endless nights, those too-short mornings, those thousands of laughs and hundreds of unforgettable moments: they all led me here, to this new chapter. To you, reading this not-so-short résumé of my life.
Those endless nights, those too-short mornings, those thousands of laughs and hundreds of unforgettable moments: they all led me here, to this new chapter. To you, reading this not-so-short résumé of my life.
And if you made it this far… I guess we’re meant to work together.
And if you made it this far… I guess we’re meant to work together.
And if you made it this far… I guess we’re meant to work together.